Resette, Inc.’s Online Privacy Policy

Effective Date: March 30, 2021

Updated January 4, 2023

Our Commitment to Privacy

Your privacy is important to us at Resette, Inc. (“Daybird”, “we”, “us”, or “our”), and we are committed to safeguarding, preserving, and respecting your privacy rights.  This online privacy statement (this “Statement”) describes how we collect, use, disclose, and the security of the personal information we gather about you through our website, (the “Website”) or otherwise.  It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

For purposes of this Statement, personal information means data that classifies as personal information, personal data, or personally identifiable information under applicable data privacy and security laws and regulations.  It does not include data excluded or exempted from those laws and regulations.  Nothing in this Statement shall constitute an admission or evidence that any particular data privacy or information security law or regulation applies to Daybird® generally or in any specific context.


You Consent to This Statement

You should read this Statement carefully.  We recommend printing and retaining a copy for your future reference.  By accessing, browsing, or otherwise using the Website, you confirm that you have read, understood, and agreed with this Statement.  If you do not agree to this Statement, you may not use the Website.

This Statement applies regardless of how the Website is accessed and will cover any technologies or devices by which Daybird makes the Website available to you.

If you have any questions or concerns about our personal information policies or practices, you can contact us in the methods described below in the “How to Contact Us” section below.


The Information We Collect and How

We collect the information you voluntarily provide directly to us, such as when you complete a form or submit information to us.  We also collect information when you interact with the Website, for example, through our use of cookies.

Information You Provide

We will collect information directly from you when you provide it to us, such as when you make a purchase, visit or use our website, place an order with us, contact us by email, by phone, or by online chat, register for an online account, participate in a contest or sweepstakes, respond to a survey, comment on blog posts, engage in a promotional activity, or sign up for emails, newsletters, or marketing. We may collect photos, videos, and live screen capture that you upload or livestream from your device while using the Website or any provided application (“Uploaded Content”). 

  • Completing Forms on the Website. If you request to receive information or fill out any forms on the Website, we may ask you to provide information such as your name, email address, and/or mailing address.
  • When You Contact Us. If you send us an email, we will collect your email address and any information that you provide in the email.
  • When You Attend an Event. If you attend an in-person or virtual event, we will collect various pieces of information about you.
  • Social Media. If you interact with the Website by sharing on a social media platform, we may collect information that you post.  Please note that your comments will be visible to the public, so you should never share personal information that you would like to keep private.
  • Job Applications and Employment. If you apply for a job with or are employed by us, we will collect various pieces of information about you.

    Information That We Collect About You

    We may collect or license information about you from third parties to which you directly provided that information.

    Information We Collect as You Navigate the Website

    We automatically collect certain information as you use the Website, such as the following:

    • Usage Information.  We may collect information automatically through your use of the Website, such as which of the pages on the Website you access, the frequency of access, and what you click on while on the Website.
    • Device Information.  We may collect information about the device you are using, such as hardware model, operating system, application version number, browser, and IP addresses.
    • Mobile Device Information.  In addition to the Device Information listed above, when you access the Website via a browser on your mobile device, we may collect mobile network information, including telephone number, the unique device identifier assigned to that device, mobile carrier, operating system, and other device attributes.
    • Location Information.  We may collect information about your actual location which may be determined from GPS and other sensors that may reveal information on or nearby devices, Wi-Fi access points, and cell towers.


    How Do We Use “Cookies” and Other Tracking Technologies? 

    We may send one or more Cookies to your computer or other device.  We also use other similar technologies such as tracking pixels, tags, or similar tools when you visit the Website.  These technologies can collect data regarding your operating system, browser type, device type, screen resolution, IP address, and other technical information, as well as navigation events and session information as you interact with the Website.  This information allows us to understand how you use the Website.


    What Are Cookies?

    Cookies are small files created by websites, including the Website, that reside on your computer’s hard drive and that store information about your use of a particular website.  When you access the Website, we use Cookies and other tracking technologies to:

    • Estimate our audience size and usage patterns;
    • Store information about your preferences, allowing us to customize the Website according to your individual needs;
    • Contact you to provide you with information or services that you request from us;
    • Advertise new content, events, and services that relate to your interests;
    • Provide you with more personalized content that is most relevant to your interest areas; and
    • Recognize when you return to the Website.

      We set some Cookies ourselves and others are set by third parties.  You can manage your Cookies preference as described in the “Managing Your Cookies” section below.


      What Types of Cookies Do We Use and Why?

      These are the different types of Cookies that we and our service providers use on the Website:

      • Essential Cookies.  These Cookies are required for the operation of the Website and enable you to move around the Website and use its features.  Disabling these Cookies can negatively impact the Website’s performance.
      • Analytics, Performance and Research Cookies.  These Cookies allow us to analyze activities on the Website.  They can be used to improve the functioning of the Website.  For example, these Cookies recognize and count the number of visitors and see how they move around the Website.  Analytics Cookies also help us measure the performance of our advertising campaigns to help us improve them and to optimize the Website’s content for those who engage with our advertising.
      • Functionality Cookies.  These Cookies are used to recognize you when you return to the Website.  This enables us to personalize content for you and remember your preferences.
      • Social Networking Cookies.  These Cookies are used to enable you to share pages and content that you find interesting on the Website through third-party social networking and other websites.  These Cookies may also be used for advertising purposes.


          How Long Do Cookies Stay on My Device?

          Some Cookies operate from the time you visit the Website until the end of that particular browsing session.  These Cookies, which are called “session cookies,” expire and are automatically deleted when you close your Internet browser.

          Some Cookies will stay on your device between browsing sessions and will not expire or automatically delete when you close your Internet browser.  These Cookies are called “persistent cookies” and the length of time they will remain on your device will vary from Cookie to Cookie.  Persistent Cookies are used for a number of purposes, such as storing your preferences so that they are available for your next visit and to keep a more accurate account of how often you visit the Website, how your use of the Website may change over time, and the effectiveness of advertising efforts.


          Managing Your Cookies

          It may be possible to block Cookies by changing your Internet browser settings to refuse all or some Cookies.  If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Website.

          You can find out more about Cookies and how to manage them by visiting


          Google Analytics

          We use Google Analytics, a web analytics service provided by Google, Inc.  Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the Website, compile reports on the Website’s activity, and provide other services related to Website activity and usage.  The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website.  The technologies used by Google Analytics do not gather information that personally identifies you.  The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies.  To learn more about Google’s partner services and to learn how to opt-out of tracking of analytics by Google, click here.

          We also use Google Remarketing features to collect data about visitors to the Website to, among other things, deliver advertising content on sites across the Internet in a manner that is specifically directed toward the interests expressed by the visitors while on the Website.  Google uses Cookies to serve ads based on someone’s past visits to the Website.  You can opt-out of Google’s use of Cookies to serve ads based on your past visits to the Website via the following link: Google Ad Settings.



          We use Shopify platform to power the Website.  For more information on the cookies (and other similar tracking technologies) Shopify uses, you can view Shopify’s cookie policy here


          Shade Finder

          Our Shade Finder quiz is powered by Skin Match Technology. If you complete any part of the quiz and/or create and use an account with Skin Match Technology, you consent to Skin Match Technology’s Terms of Service, Privacy Policy, and Data Protection Addendum. Additional information about how Skin Match Technology collects and uses your data can be found on their website through these links.


          Does the Website Respond to “Do Not Track” Signals?

          There is currently no industry agreed-upon response to a Do Not Track signal.  At this time, the Website does not respond differently based on a user’s Do Not Track signal.


          How We Use the Personal Information

          We use personal information we collect about you or that you provide to us in the following ways:

          • To present the Website and its contents in a suitable and effective manner for you and your device;
          • To contact you to provide you with information or services that you request from us;
          • To advertise opportunities, services, or special events that we think may be of interest to you;
          • To provide customer support, troubleshoot issues, manage accounts, and respond to requests, questions, or comments;
          • To carry out our obligations and enforce our rights arising from any contracts; and
          • To notify you about any additions, upgrades, or changes in our services.

            Uploaded Content is collected for your benefit, use, and convenience in  connection with the services provided by Daybird via the Website and its related applications. Uploaded Content is stored in secured data storage and displayed to you exclusively in connection with your use of the services. By submitting this Uploaded Content, you expressly agree to its collection and storage as set forth herein. In no way will we use your Uploaded Content for facial recognition, as Daybird does not utilize the facial recognition technologies or other technical means for processing of biometric data for the unique identification or verification of a user.

            How We Share the Personal Information We Collect

            Daybird may share your personal information:

            • With third parties who perform data services on our behalf (g., hosting, maintenance, backup, analysis, etc.). Any such third parties will be under an obligation to us to maintain the confidentiality of your personal information.
            • To third-party service providers to prepare, deploy, and analyze advertising content;
            • To the extent that we are required to do so by law;
            • In connection with any legal proceedings or prospective legal proceedings;
            • To establish, exercise, or defend our legal rights, including providing information to others for the purposes of fraud prevention;
            • To any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information;
            • To any third parties as part of any business or asset sale;
            • In the event of bankruptcy or dissolution proceedings, as part of the sale or reorganization process; and
            • To any other person or entity where you consent to the disclosure.


              Advertising and Marketing Choice

              Daybird respects your rights in how your personal information is used and shared.  If you wish to opt-out of receiving marketing emails from us, please follow the instructions contained in each email you receive, which will allow you to “unsubscribe” from our marketing emails.  Please note, however, that we may still need to contact you regarding other matters. 

              Please also feel free to contact us with any questions through the contact information provided below in the “How to Contact Us” section.


              Third-Party Links

              The Website may contain links to third-party websites.  When Daybird provides links, it does so only as a convenience and does not endorse any products or services and is not responsible for any content of any third-party website or any links contained within.  It is important to note that this Statement only applies to the Website.  We are not responsible and assume no responsibility for any personal information collected, stored, or used by any third party as a result of you visiting their website.  We also advise that you read the privacy notice of any third-party websites you choose to visit carefully.


              How Long Is Your Personal Information Kept

              Daybird retains your personal information to the extent it is necessary for the purpose for which it was collected.  Daybird will delete your personal information when it is no longer necessary for the purpose for which it was collected, or upon your request, subject to exceptions as discussed in this Statement or under applicable law, contract, or regulation.


              Other Data Protection Rights

              What are your data protection rights?

              You may have the following data protection rights:

              • The right to access copies of your personal data.
              • The right to rectification: You may have the right to request that Daybird correct any information you believe is inaccurate. You also have the right to request us to complete the information you believe is incomplete.
              • The right to erasure: You may have the right to request that Daybird erase your personal data, under certain conditions.
              • The right to restrict processing: Residents of the European Economic Area (“EEA”) have the right to request that Our Company restrict the processing of your personal data, under certain conditions.
              • The right to object to processing – Residents of the European Economic Area (“EEA”) have the right to object to Our Company’s processing of your personal data, under certain conditions.
              • The right to data portability – Residents of the European Economic Area (“EEA”) have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions.

              Residents of the EEA have the right to report a compliant, or if they feel that Daybird has not addressed their concerns in a satisfactory manner, they may contact the Information Commissioner’s Office. Contact details for data protection authorities in the EEA are available here.

              We respond to all requests we receive from individuals who would like to exercise their data protection rights in accordance with applicable data protection laws. We may ask you to verify your identity to help us respond to your request. If you make a request, we will make our best effort to respond to you within 30 days. We will inform you in writing if we require more time.

              If you would like to exercise any of these rights, please contact us at with the subject line “GDPR rights”. We will consider your request in accordance with applicable laws.


              Our Commitment to Data Security

              The security of your personal information is important to us.  We take various reasonable organizational and technical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.  We have policies and procedures in place to ensure team members know what is expected of them in relation to personal information.  We have in place appropriate procedures for accessing our system and access it limited by role.  We have also put processes in place to address suspected breaches of your personal information.  If required by law to do so, we will notify you and/or the relevant supervisory authority in the event of a data breach.

              However, we cannot and do not guarantee complete security, as it does not exist on the Internet.


              Our Commitment To Children’s Privacy

              Protecting the privacy of the very young is especially important.  The Website is not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13.  In the event that we learn that we have collected personal information from a child under age 13 without verification or parental consent, we will immediately delete that information.  If you believe that we might have any information from or about a child under 13, please contact us using the information provided in the “How to Contact Us” section below.


              How to Contact Us

              Should you have other questions or concerns about these privacy policies, please feel free to send us an email at  


              Changes to This Privacy Policy

              This Statement may change from time to time.  We will post any changes to this Statement on this page.

              Shopping Bag

              No more products available for purchase

              It's lonely in here! Let's go find your skin a friend.

              Continue Shopping